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Infinigate Marketing Value Add Services for Cato Networks
Data Centre Infrastructure & Optics Event
Red Bull Racing, Milton Keynes, MK7 8AT
Tue 27 June 2023, 09:30–15:00
Cato provides secure network connectivity and services all over the world. The company delivers secure global network connectivity 'as a service' using Secure Access Service Edge (SASE) technology - which combines flexible software-defined wide area networking (SD-WAN) with end-to-end cybersecurity features.
Cato offers excellent networking performance and reliability between your customers’ global locations, direct and secure internet access for all locations and users, and fast and secure access to cloud infrastructure and services.
Infinigate offer value distribution value add services for our Cato partners, from onboarding, training and enablement, opportunity support and marketing services.
Below is a marketing “menu” of value add services that Infinigate can support you with to build your pipeline, whether it’s account mapping and supporting callout days right up to full end to end event management where your only responsibility is filling the room!

Our services are placed based on where they sit in the lead generation funnel. Please view each activity below for more information:
Partner Test Drives
In collaboration with partners, Cato Networks and Infinigate offer technical test drive events that provide hands-on, in-depth experience with cutting-edge technologies. These events give participants the opportunity to explore and interact with a range of solutions through multiple lab sessions, including:
- ZTNA (Zero Trust Network Access)
- SD-WAN (Software-Defined Wide Area Network)
- NGFW (Next-Generation Firewall)
- SWG (Secure Web Gateway)
- TLS Inspection
- CASB (Cloud Access Security Broker)
Hosted by the partner, these technical test drives are designed to give attendees practical, real-world experience with each solution, enabling them to better understand how these technologies can address their specific networking and security needs. This hands-on approach helps prospects evaluate the solutions in a tangible way, providing clarity and confidence in their decision-making process.
Sales Enablement & End User Mapping
We offer tailored support to empower partners in driving effective lead generation and nurturing customer relationships. This includes a wide range of lower-level sales activities such as:
- Account Mapping: Helping partners identify and map key end-users and decision-makers within target accounts to maximise sales opportunities.
- Sales Enablement Days: Organising dedicated sessions to equip partner sales teams with the tools, resources, and strategies they need to succeed.
- Callout Campaigns: Supporting partners in executing focused callout campaigns to connect with potential customers and generate interest in their offerings.
- Marketing Support: Assisting partners in the creation, customisation, and execution of impactful marketing campaign materials to amplify their reach and engagement.
Our goal is to provide hands-on support that aligns with our partners' objectives, enabling them to accelerate growth and achieve measurable results.
Lunch and Learns (Virtual or Live)
Infinigate supports partners in hosting engaging virtual or live lunch-and-learn sessions designed to educate and connect with end-users or for internal staff. These sessions can be tailored to cover a variety of topics based on your specific goals and audience needs, including:
- Full SASE Deployment: Providing insights and best practices for implementing a comprehensive Secure Access Service Edge (SASE) solution.
- SASE Entry Points: Exploring key starting points for adopting SASE, helping end-users understand how to begin their journey.
- Verticalised Content: Customising content to address the unique challenges and opportunities within specific industries or verticals.
These interactive sessions are an excellent way to showcase expertise, demonstrate value, and build relationships with end-users while offering them practical insights over an engaging format. Infinigate provides guidance and support throughout the process, ensuring the success of each session.
Digital Marketing Support
Infinigate provides comprehensive top-of-funnel nurture support designed to help partners effectively engage their audiences and build brand awareness. Whether you’re a new partner looking to educate customers about Cato Networks or planning a highly targeted campaign for a specific audience segment, we’re here to support you every step of the way.
Our digital marketing support includes:
- Content Creation: Crafting tailored, high-quality marketing assets, including blog posts, email campaigns, social media content, and infographics, to capture attention and spark interest.
- Audience Targeting: Helping you define and refine your target audience to ensure your campaigns resonate with the right demographic.
- Campaign Strategy: Providing guidance on campaign planning and execution, including messaging, timing, and distribution channels, to maximise impact.
- Partner Enablement: Equipping you with the tools and resources needed to amplify your marketing efforts and drive top-of-funnel engagement.
With Infinigate’s support, partners can build awareness, nurture leads, and set the foundation for successful customer acquisition campaigns.
Sales Activation Days
Our Sales Activation Days help energise your team and build strong Cato pipeline. We start with focused sales training so your teams can confidently position Cato and qualify the right opportunities. We then work with your marketing team to create targeted comms for the ideal customer base.
To drive results, we support a fully funded call out day with prizes, lunch and optional networking to keep the team motivated. This mix of training, outreach and activation delivers a fast boost in pipeline generation.
Activity Based Events - Full or Half Day
Infinigate, in partnership with Cato Networks, offers engaging full or half-day events designed to bring decision-makers from prospective clients together for valuable discussions and relationship-building activities.
These events feature:
- Expert-Led Discussions: SASE-related sessions led by a Cato Networks subject matter expert, providing attendees with deep insights into Secure Access Service Edge solutions and how they address modern networking and security challenges.
- Interactive Activities: Following the discussions, participants will engage in a relationship-building activity, designed to foster networking, strengthen connections, and encourage collaboration.
- Tailored to Decision-Makers: Targeted specifically at key decision-makers, these events are ideal for cultivating new business relationships and positioning partners as trusted advisors.
Whether in a full-day or half-day format, these events offer a unique combination of knowledge-sharing and interactive engagement, making them highly effective in building relationships and generating new opportunities for all involved.
Multi-Vendor Event Sponsorship
Infinigate supports partners in organising impactful multi-vendor showcase events, designed to engage a wider audience and deliver greater value.
Key features and benefits include:
- Multi-Vendor Collaboration: Bringing together multiple vendors to showcase a diverse range of solutions and technologies, offering end-users a comprehensive view of what’s available.
- Expanded Audience Reach: Targeting 20+ end-users ensures a broader and more diverse group of prospects, providing partners with greater opportunities to pitch their offerings.
- Increased Budgets: By pooling resources from multiple vendors, these events allow for larger budgets, enabling more impactful execution and memorable experiences.
- Iconic Venues: Hosting the event at prestigious or iconic locations enhances the overall appeal and creates a lasting impression on attendees.
- Social and Networking Opportunities: Ending the event with a networking session encourages relationship-building and further discussions in an informal setting.
With Infinigate’s support, partners can leverage these events to maximise exposure, showcase innovation, and connect with a broader audience, all while benefiting from the increased budgetary support that multi-vendor collaborations provide.
Fine Dining Round Table
Infinigate, in collaboration with Cato Networks, offers a unique fine dining roundtable experience designed to engage key decision-makers in an intimate, high-value setting. Hosted at a premium location, this event is led by a Cato subject matter expert who will guide discussions around current networking and security challenges, along with sharing insights and strategies for overcoming these obstacles.
Key features and benefits include:
- Exclusive Experience: A fine dining setting at a prestigious location ensures a memorable and upscale environment for high-level discussions.
- Targeted Attendance: With an intimate attendance of 10-15 end-users, the event fosters in-depth conversations and creates opportunities for meaningful connections.
- Expert-Led Discussions: The presence of Cato’s subject matter expert offers attendees direct access to industry-leading insights and actionable solutions.
- High ROI: This event is one of the most effective ways to generate strong ROI, thanks to its targeted and exclusive nature, maximising value for both attendees and sponsors.
The Fine Dining Round Table is an ideal opportunity for partners to build relationships, gain mindshare, and showcase thought leadership on the most pressing networking and security topics—an experience that delivers excellent ROI in today’s market.

If you would like to discuss any of these activities in a bit more detail then we would love to have a conversation, please speak to your Infinigate Account Manager, or contact the Cato team here: cato-uk@infinigate.com.
For additional info:
T: +44 (0) 1483 227 600 | E: marketing-uk@infinigate.com | W: www.infinigate.com/uk
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